Agency will lead first-ever LCA marketing campaign
Following a competitive selection process, the four member cultural institutions of Levine Center for the Arts have selected Orbital Socket as their creative agency of record. Orbital Socket is tasked with proposing and implementing a plan, including advertising, marketing, and PR initiatives, to build public awareness around exhibitions, programming, performances, events, and resources available at Levine Center for the Arts. A coordinated and strategic marketing plan for Levine Center for the Arts will benefit the institutions and the larger community by bolstering this critical cultural sector.
“The team at Orbital Socket is committed to bold, brave ideas. Their capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions,” said Hillary Cooper, Director of Advancement & Communications at The Mint Museum, the lead institution for the effort. “Their passion for the arts, highly skilled team of creative strategists, and ability to bring the true personality of this incredible cultural campus to life sold our team immediately. They have mastered the art of innovative storytelling in the most compelling way and we have quite a story to tell.”
“We are very excited to be partnering with the Levine Center for the Arts and telling the exciting story of all the great things going on through this impressive cultural destination,” says Greg Johnson, Orbital Socket founder and managing director. “We started Orbital Socket to bring fresh new marketing ideas to the marketplace and feel that this partnership with LCA will be a dynamic opportunity to showcase this gem within our city through some innovative marketing communications.”
Orbital Socket is a marketing innovations and brand engagement company that leverages the science behind customer development and the art of storytelling to build distinctive communication ecosystems for companies and organizations. The company is located in the PORTAL building on the campus of UNC Charlotte and is part of the support ecosystem of Ventureprise, an innovations-driven entrepreneurial hub.
October 1, 2015, marks the fifth anniversary of the opening of Mint Museum Uptown and the completion of Levine Center for the Arts. In an effort to significantly increase visitation and revenue to the Bechtler Museum of Modern Art, the Harvey B. Gantt Center for African-American Arts + Culture, John S. and James L. Knight Theater, and Mint Museum Uptown, the organizations will collectively embark on this marketing campaign. “Our goal is to make more members of the Charlotte and surrounding communities aware of how Levine Center for the Arts can strengthen the human connection and offer them an opportunity to take a break and simply enjoy the culture and arts,” said Cooper.
Levine Center for the Arts was made possible through the Campaign for Cultural Facilities, the support of the City of Charlotte and Mecklenburg County, and the generosity of The Leon Levine Foundation, one of the country’s largest and most impactful philanthropic organizations.
The marketing campaign is made possible by a grant from the THRIVE Fund, which was established in 2013 to provide financial stability for Charlotte’s cultural sector under the leadership of Hugh McColl, former Bank of America chairman and CEO, and is currently administered by the Foundation For The Carolinas. Dr. Kathleen V. Jameson, President & CEO of The Mint Museum, announced the selection of Orbital Socket at a media event Monday morning held in Wells Fargo Auditorium at Levine Center for the Arts.
The Mint Museum
ABOUT ORBITAL SOCKET
Orbital Socket is a marketing innovations and brand engagement company. Our goal is to communicate ideas in innovative ways that deeply resonate in the marketplace. Within this, we have various approaches to ensure precision in how we help companies and organizations enter, grow, engage, define and activate their marketplace. The company comprises industry leading expertise in all of the following disciplines: advertising; public relations; branding and identity, direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. Orbital Socket is committed to providing great marketing services to companies in the Charlotte and surrounding markets. For more information, visit orbitalsocket.com, or follow us on Twitter at @Orbitalsocket.
ABOUT LEVINE CENTER FOR THE ARTS
Levine Center for the Arts is one of Charlotte’s key cultural destinations, comprising Bechtler Museum of Modern Art, Harvey B. Gantt Center for African-American Arts + Culture, John S. and James L. Knight Theater, and Mint Museum Uptown. The Center was made possible through the Campaign for Cultural Facilities, the support of the City of Charlotte and Mecklenburg County, and the generosity of The Leon Levine Foundation, one of the country’s largest and most impactful philanthropic organizations. Learn more at levinecenterarts.org or follow us at @LevineCenterArt .